The Hidden Costs of Downtime: Is Your Business Prepared?
When your technology goes down, it doesn’t just cause inconvenience—it costs money, productivity, and sometimes, your reputation. Whether it’s due to a power outage, server crash, ransomware attack, or software failure, downtime can cripple small and medium-sized businesses.
According to recent industry reports, the average cost of IT downtime is $5,600 per minute for larger companies, and while the number may be lower for small businesses, the relative impact can be far greater. Lost emails, halted sales, missed opportunities, and frustrated customers can take a toll on your bottom line.
What Causes Downtime?
- Hardware failures
- Cyberattacks and ransomware
- Software updates gone wrong
- Natural disasters
- Human error
- Poor IT infrastructure planning
Many of these incidents are unpredictable—but how your business prepares makes all the difference.
How You Can Mitigate Downtime Risk
- Redundant Systems: Invest in backup hardware or cloud-based redundancy.
- Network Monitoring: Proactively catch issues before they become outages.
- Managed IT Services: Professionals monitor and maintain your tech infrastructure.
- Clear Communication Plans: Know how you’ll notify team members and customers if a disruption occurs.
- Regular Backups: If the worst happens, make sure your data is safely stored elsewhere.
Why Backups Matter Most
Even with the best IT support in place, if your data is lost, stolen, or corrupted, the damage can be irreversible. No recovery solution is effective without a solid backup in place.
That’s why Benson Communications offers a reliable, monitored, and secure data-backup service that ensures your information is protected—so even in the event of a major failure, your data stays intact.
Before you worry about firewalls, antivirus, or cyber insurance, make sure your data is backed up. Without it, the rest doesn’t matter.
How Benson Communications Can Help
Benson Communications helps businesses reduce downtime through:
- Proactive monitoring
- Disaster recovery planning
- Cloud backup and offsite storage solutions
- Hardware and software redundancy consulting
With the right planning and solutions in place, we help you keep your business running—even when the unexpected strikes.
