You never know what the day is going to bring. Today I got a call from Travel Lite RV — someone had marked their business as “Closed” on Google Maps. That means: • Customers think they’re out of business • Other companies think they shut down • Revenue can drop immediately The challenge? They don’t control their Google Business Profile. The previous owner managed it — and they believe that person has since passed away. So now we’re working through Google’s verification process. Since they can’t receive the standard verification call, we’re creating a video verification showing: • The storefront • The signage • The inside of the building • Proof that the business is open and operating This is why managing your Google Business Profile is critical. If you don’t control it, someone else does. Crazy what can happen in a single day.