When people think of “downtime,” they often picture a simple inconvenience—an email that won’t send or a website that loads slowly. But in reality, IT downtime can be catastrophic, costing businesses thousands (or even millions) in lost productivity, missed opportunities, and reputational damage.

What Causes IT Downtime?

Downtime isn’t always caused by major disasters. More often than not, it’s something routine:

• A failed software update
• Hardware failure
• A cyberattack like ransomware or malware
• Power outages
• Human error

These situations escalate quickly, especially when there’s no plan in place to recover systems or data.

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The True Cost of Downtime

According to Gartner, the average cost of IT downtime is $5,600 per minute. That’s $336,000 per hour—and many businesses aren’t equipped to bounce back fast.

Even a short outage can:

• Disrupt sales and customer service
• Halt internal workflows
• Trigger compliance violations
• Damage trust with clients and partners

That’s why having a business continuity strategy supported by reliable IT solutions is critical.

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How Benson Communications Helps Keep You Running

At Benson Communications, we work with businesses to implement proactive IT strategies that minimize downtime and keep operations moving, including:

• 24/7 monitoring and support for early issue detection
• Managed infrastructure with built-in redundancies
• Disaster recovery planning and testing
• Secure, automated backups for data recovery in any situation

Let’s be clear: Without a backup of your data, everything else is just noise.

No matter what protections are in place, if you don’t have a reliable, restorable backup of your critical data, recovery becomes guesswork—and guesswork doesn’t win when minutes matter.

Our backup solutions are secure, offsite, and constantly verified. Whether you’re facing ransomware, hardware failure, or a power outage, Benson’s data-backup systems make sure your business doesn’t miss a beat.

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Final Thought: Don’t Wait for the Next Outage

If you haven’t assessed your organization’s downtime risks lately, now’s the time. Whether you’re a small business or a growing enterprise, business continuity should start with smart IT planning—and always include a bulletproof backup solution.

Let Benson Communications help you prepare, protect, and recover—because when the unexpected happens, you don’t want to be left in the dark.